To celebrate the 100th anniversary of the Bauhaus movement, the creative platform 99designs tasked its design community with reimagining iconic logos in Bauhaus style. The results are surprisingly appealing.
The Bauhaus Movement
After the industrial revolution, everyday objects and appliances began to be mass-produced in factories which made them available at a lower cost. This worried the artistic community who saw the industrial revolution as a threat to their work. So, in 1919, Walter Gropius founded the Bauhaus art school under the principle that form and function should work together, not separately. The school quickly became recognized for its philosophy on design, art, and architecture which were seen as one subject instead of three. Over the years, the Bauhaus style was recognized and admired for its aesthetic, simplicity and functionality.
The Bauhaus school only operated for 14 years as it was shut down by the Nazi regime and called “communist, cosmopolitan rubbish”. Although it operated for a very short period of time, it has impacted the world of design so strongly that it defined and advanced the modernist style that had begun in the late 1800s. It also laid a solid foundation for minimalism and styles that marry form to function.
Bauhaus had a monumental impact on all art and commercial design. The Bauhaus movement changed the way manufacturers thought about product design and aesthetics. These designers were also responsible for making huge advancements in graphic design, such as changing what was considered acceptable typography.
Below are some of the redesigned logos from the creative platform 99designs categorize by Bauhaus characteristics.
Form and Function
This is the idea that design must align itself with the function of an object. The utility comes first and excessive ornamentations should be avoided.
As the Bauhaus philosophy states: “Less is more”
Bauhaus is known for its minimal use of color however they are known for sometimes incorporating primary colors such as yellow, blue and red.
Simple and basic shapes frequently dictate Bauhaus Design